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S.W.O.P. Certified Proofing

S.W.O.P standards contract proofing

We offer real-world contract proofing capabilities. Our proofs have been proven to be matchable on press by many of our printer clients. We've adopted the SWOP standards as the benchmark for our contract proofs. With our precise calibrations, and ICC profiles, we have our epson printers looking better than most we've seen and most importantly, they can be matched on press. What your client has approved as the final color proof, will be what they can expect from the finished product.

What is S.W.O.P. and where did it come from?

The acronym "SWOP" stands for "Specifications for Web Offset Printing". In late 1974 a group of concerned industry experts met informally to explore the possibility of forming a committee to write specifications for material supplied to web offset publications. This is where the initial set of specifications that would become Specifications for Web Offset Publications - and its acronym, SWOP - were first envisioned. Several key dates stand out in the publication printing industry during the evolution of SWOP. In 1986 the SWOP Specifications booklet included guidelines for web printing of publications. In the 1993 edition of the booklet, SWOP addressed specifications for electronic file preparation and transfer of graphic arts data in a digital workflow. In 1997 and 1998 SWOP addressed the emergence of computer-to-plate as an important production method for publication printers across the country. This was addressed in the booklet's eighth edition and in a subsequent brochure, "Digital Specifications and Requirements." Here the issues of standardizing file formats and digital proofing were first introduced. Throughout its history, SWOP has played a key role in helping the printing industry adapt to new technologies while continuing to ensure quality.

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